How much does a PR agency cost?
Monthly retainer, one-off project or performance fee: the three pricing models, the six factors that move the budget, and our rates, straight. At JAIA, press relations programmes start at €3,500 excl. VAT per month.
Three ways to work with a PR agency.
Monthly retainer
The standard model for building lasting presence: ongoing media relations, news pushed out, product reviews all year round. 6 to 12-month commitment.
One-off project
A product launch or a key moment, on a fixed fee. A good way to start, but share of voice often drops once the campaign ends.
Variable fee on sales
Impossible on the articles themselves, since no agency can guarantee publication. Possible through affiliate marketing, with a commission on tracked sales.
Six factors that change the price.
1. The number of products and launches to cover over the year.
2. The number of countries: France alone, or several European markets.
3. The media tier you target: specialist press, national tier-1, TV and radio.
4. Events: press launches, journalist meetings, trade shows.
5. Content creation: press kits, visuals, content for creators.
6. Extensions: creators (gifting, campaigns) and affiliate marketing (media, comparison, cashback and deals sites) to turn coverage into sales.
Our packages.
From €3,500 excl. VAT / month
Ongoing press relations over 6 to 12 months: media relations, press loans and product reviews, press releases and press kits, coverage tracking and regular reporting.
One-off project, on quote
A key moment or a product launch, from D-90 to D+30, with press and creator events where needed.
Creators and affiliate marketing
Creator Marketing and affiliate marketing across media, creators and affiliate sites (Impact.com partner agency), with a variable fee on tracked sales.
Five questions to ask a PR agency.
Which media do you actually know in my category? Ask for recent coverage examples, not a wall of logos.
How do you measure results? Pickups, tier-1 articles, share of voice and, where possible, sales.
Who actually works on my account? A senior lead, or a junior supervised from a distance.
What is included, and what costs extra? Events, content creation, shipping costs.
How long is the commitment, and why? To go further, read our guide on how to choose a press relations agency.
Frequently asked questions.
How much does a press relations agency cost at JAIA?
Our press relations programmes start at €3,500 excl. VAT per month. The exact fee depends on the number of products and countries, the launches planned and the extensions you choose.
How long is the commitment?
We run 6 to 12-month programmes, because journalist relationships and share of voice are built over time. A one-off launch project is available.
Why not pay on results only?
Newsrooms decide what they publish: no serious agency can guarantee an article. Affiliate marketing, however, adds a variable fee on the sales actually generated.
Is the cost of review products included?
No. Products loaned or gifted to journalists and creators are supplied by the brand. We handle media selection, shipping and follow-up.
Do you offer a free quote?
Yes. After a 30-minute call with Katia, our founder, we send you a detailed proposal, with no commitment.
What is included in a programme?
Ongoing media relations, press loans and product reviews, press releases and press kits, coverage tracking and regular reporting (pickups, tier-1 articles, share of voice). What moves the budget: events, content creation, and the creator and affiliate extensions. Review products are supplied by the brand.
Make press a revenue engine.
30 minutes with Katia, founder: your goals, your markets and the programme that can get you there. No commitment.
The Press Relations agency for consumer tech, home, sport & lifestyle brands, extended by Creator Marketing and affiliate marketing. Paris · Benelux · UK.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com