The agency uniting PR, Creator Marketing and affiliate marketing.
For consumer tech, home, sport and lifestyle brands.
Founded in Paris in 2022, JAIA runs Press Relations, Creator Marketing and affiliate marketing as one system for consumer tech, home, sport and lifestyle brands. The same media and the same creators build the brand, and every piece of coverage is measured all the way to the sale.
Press Relations, Creator Marketing and affiliate marketing: three levers, one path to purchase.
Before buying, consumers read reviews, watch several creators, compare offers, then check out. No product is discovered through a single channel any more: the journey is continuous.
Yet most brands still hand these levers to three separate vendors. JAIA runs them in one programme, with the same media, the same creators and a single report covering awareness and sales.
Press Relations build trust.
Creator Marketing turns it into preference.
Affiliate marketing connects it all to sales: media and creators, but also comparison, cashback, deal and voucher sites, paid on performance. Every link is tracked and part of the fee depends on sales: influence becomes measurable, costs stay under control.
Why we created JAIA.
After years at Honor, TCL and Les Échos, one thing became clear: consumer brands stack agencies. One for press, one for influence, one for performance, one for commerce.
Each lever works, but rarely with the others. Messages scatter, measurement fragments, and the credibility earned in the press feeds neither creators nor sales.
JAIA was built to bring these disciplines into one system, not to add one more vendor.
Katia — Founder & Managing Director
Katia has led consumer tech brand launches across Europe. Brand-side, at Honor (the Honor launch in France, 400+ articles) and at TCL. Media-side, as Head of PR at Les Échos. One question runs through her career: how a brand earns lasting trust, then preference.
That dual culture, brand and media, is where JAIA comes from: uniting Press Relations, Creator Marketing and affiliate marketing instead of pitting them against each other, and making every programme readable in coverage, share of voice and sales.
Senior people, not volume.
Katia leads every programme. Senior specialists from brands, media and major agencies deliver it across Press Relations, Creator Marketing and affiliate marketing.
Marie
10+ years in international PR agencies. Has coordinated programmes across several European markets: at JAIA, she centralises PR and multi-market coordination.
Tech: Jabra, Hisense, Haier, Aqara, Segway Navimow, Doro.
Auto & mobility: NIO, Lightyear, Piaggio.
Lifestyle: air up, Fossil, Center Parcs, Deliveroo.
Dimitri
20+ years in PR, former tech journalist, ex-Huawei.
Previous experience: Motorola.
Eliott
8+ years in PR, former Tom's Guide journalist, ex-Huawei.
Anaïs
Ex-Publicis.
Lifestyle, outdoor & sport: La Maison Convertible, Dr. Hauschka, Lagrange, The Originals Hotels, Andros, Havas.
Represents outdoor athletes (freestyle skiing, high diving).
Sarah
Former International Talent Manager at an international lifestyle agency. Runs creator campaigns from casting to reporting.
Bilingual French and English.
Maëliss
Worked at a major influencer agency, managing creator collaborations for beauty and lifestyle brands (previous experience: Bourjois, Sanex, Samsung, Musc Intime).
Chiara
10+ years in editorial affiliate and publisher partnerships, travel and tech.
Launched and managed Kayak.com's affiliate programme: 250+ affiliates recruited across Spain, the UK, France, Germany and Italy.
Wissal
Consumer tech and luxury, ex-Publicis, major international agencies.
€1M+ in affiliate revenue for Withings in under 12 months.
Programmes across France, Belgium, Italy, Germany and the UK; premium fashion affiliate at 24S (LVMH group).
Senior Affiliate Manager
12+ years of experience.
Runs affiliate marketing for a leading sporting goods retailer, across the sport and outdoor vertical.
Brands listed: the team's experience in previous roles, agency-side or in-house. JAIA's own clients are shown in our case studies.
Why brands choose us.
Press Relations, Creator Marketing and affiliate marketing run together, with the same media and the same creators. One contact, one report.
Integrated 6- to 12-month programmes: the time it takes to establish a brand with the media and with creators.
Products tested, compared and recommended before purchase: consumer tech, home, sport, lifestyle. We know your media, your creators and your product cycles.
Coverage, share of voice and views on one side; sales tracked on Impact.com on the other. One report for headquarters.
Two pillars. One system.
Winning media trust and share of voice.
Turning that trust into preference and demand.
Great brands aren't built with campaigns.
A long-term programme identifies the media and creators that convert. JAIA then reactivates their affiliate partnerships at every key moment: launches, Prime Day, Black Friday, sales, holidays. Each moment strengthens the next. JAIA is an Impact.com partner agency.
How we work together.
Goals, positioning, category, key moments: we pinpoint where awareness and sales are won.
A Press Relations, Creator Marketing and affiliate programme, sequenced over 6 to 12 months, with indicators set upfront.
Media and creators move together, on the same messages and the same key moments.
We double down on what converts. Affiliate marketing (media, creators, comparison, cashback and deals sites) carries every piece of coverage through to the sale.
Frequently asked questions.
Why combine Press Relations and Creator Marketing?
Because consumers move between media and creators before buying. Press Relations build trust, Creator Marketing turns it into preference, affiliate marketing connects both to sales. Run together, these levers cover the whole journey, through to purchase.
Which brands does JAIA work with?
Consumer tech, home, sport and lifestyle brands, French and international: consumer electronics, audio, smart home and appliances, gaming, mobility, sport and outdoor, beauty, travel. They launch or scale in France, Benelux and the UK.
Does JAIA work only with tech brands?
No. Consumer tech is our historical expertise. We also work with home, sport and lifestyle brands: considered purchases, tested, compared and recommended before checkout. In every category, we know the media that set the benchmark, the creators who drive recommendations and the key retail moments.
Why favour programmes over campaigns?
A campaign creates a spike; a programme builds a trajectory. Over 6 to 12 months, media relationships strengthen, creators master the product and affiliate marketing extends sales: each key moment feeds the next.
From visibility to impact.
30 minutes with Katia, founder: your goals, your markets and the programme that can get you there. No commitment.
The Press Relations agency for consumer tech, home, sport & lifestyle brands, extended by Creator Marketing and affiliate marketing. Paris · Benelux · UK.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com