PR agency for international brands: France, Benelux, UK.
Launching a tech, home, sport or lifestyle brand in France, the Benelux or the UK? We put your products into the reviews and buying guides your buyers read: a local team in every market, one contact in Paris, one report for your HQ.
French press plays by its own rules.
The French market runs on product reviews, comparisons and buying guides: Les Numériques, Frandroid, 01net, Clubic and Tom's Guide test products hands-on before they recommend them. A translated press release sent from abroad almost never earns that result.
You need to know the journalists, their editorial calendars, the key retail moments (French Days, Black Friday, Christmas, the sales) and how they work with retailers such as Fnac and Boulanger.
That has been our job since 2022, for international brands such as JMGO, Shokz and Eufy.
One local team per market. One report.
Outside France, your press relations are run by senior PR leads based in the Benelux and the UK: former tech journalists who work with their country's newsrooms every day.
Dimitri, PR Lead Netherlands and Benelux: 20+ years in press relations, former tech journalist, ex-Huawei. Eliott, PR Lead UK: 8+ years in press relations, former journalist at Tom's Guide, ex-Huawei.
Marie, our Senior PR Lead, runs all three markets from Paris: one shared calendar, messages adapted to each country, a single point of contact and one consolidated report for your HQ.
From landing in France to sales.
A message built for France
Your global materials rewritten for France: the angles, arguments and vocabulary that local media and buyers respond to.
Press loans and product reviews
Media selection, product shipping and tracking, and journalist follow-up through to publication.
Launches and press events
A launch plan from D-90 to D+30, press and creator events, coordination with your retailers.
Reporting for HQ
Regular reporting in English: pickups, share of voice and sales tracked through media and affiliate-site partnerships.
Turn coverage into sales.
The media that review your products also sell them, through their affiliate links. Connect their articles to an affiliate programme (JAIA is an Impact.com partner agency) and press becomes a measurable sales channel. On hero products, we add specialist creators: see our Creator Marketing offer.
Programmes start at €3,500 excl. VAT per month. What drives the budget is set out on our pricing page.
Frequently asked questions.
Do you work with brands based outside France?
Yes. It is the core of our business: Asian, European and American brands launching or growing their products in France, the Benelux and the UK. We work in French and in English, with HQ and with the local subsidiary.
Do we need a subsidiary or a distributor in France first?
No. You do need products available in France for press loans and reviews. We organise them from your local stock, your distributor or your European warehouse.
How much does a press relations programme cost for an international brand?
Our press relations programmes start at €3,500 excl. VAT per month, over 6 to 12 months. The budget depends on the number of products, the launches planned and the extensions you choose (creators, affiliate marketing).
How soon will we see coverage?
The first reviews and articles usually run within the first few weeks after products are sent. For JMGO, we secured 77 pickups in the first two months, then 209 pickups and 89 tier-1 articles in 7 months.
How does HQ track results?
Through regular reporting in English: pickups, tier-1 articles, share of voice, and measured sales when coverage is linked to affiliate links.
Can you cover other European countries?
Yes. Beyond France, we have PR leads in the Benelux (Dimitri, 20+ years in PR, former tech journalist) and in the UK (Eliott, former journalist at Tom's Guide). Marie, our Senior PR Lead, runs all three markets from Paris: one contact and one consolidated report for HQ. To date, we have run programmes in 8 countries.
Make press a revenue engine.
30 minutes with Katia, founder: your goals, your markets and the programme that can get you there. No commitment.
The Press Relations agency for consumer tech, home, sport & lifestyle brands, extended by Creator Marketing and affiliate marketing. Paris · Benelux · UK.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com