jaia
Our method Work About Blog Network Contact
FR Let's talk →
Home / Work / IMOU
IMOU Connected cameras (security) Influence

IMOU — smart-home creators for connected cameras.

Two creator campaigns to bring IMOU's connected cameras and doorbells into family life, with proof of use at every step.

775K+
IMPRESSIONS
85K+
INTERACTIONS
9
CREATORS
Imou connected security camera in a home setting
The context

The starting point.

IMOU (security cameras, doorbells and connected cameras) wants to win over family, home & tech audiences. In home security, people buy on proof: setup, night vision, alerts. The content has to show it.

Imou security camera outdoors
Key results

The results that count.

775K+
impressions
85K+
interactions (total)
12
pieces of content
9
creators (total)
OBJECTIVE

Build awareness and proof of use for the Ranger Dual / AOV PT cameras, the DB3 doorbell and the Bulb Camera, through demonstration content.

THE SETUP

Two campaigns on Instagram & TikTok: Ranger Dual & AOV PT in summer 2025, then DB3 / Bulb Camera for Christmas (Dec. 2025). Family, rural and tech profiles.

Campaign visuals

The content, life-size.

Imou connected security camera indoors
Imou security camera mounted on a wall
Mobile app for the Imou connected camera
Close-up of the pan-tilt Imou connected camera
Imou security camera with night vision
Imou connected camera monitoring a room
Imou security camera and its mount
Detail of the Imou camera lens
Imou connected camera controlled from a smartphone
IMOU · Connected cameras (security) · Influence
From visibility to sales.
The waves

A partnership activated on key moments.

RANGER DUAL & AOV PT — SUMMER 2025

The outdoor security cameras, demonstrated in real conditions.

5 creators 775K+ impressions 55K+ interactions 8 videos 1.3M combined followers
CHRISTMAS — DB3 DOORBELL & BULB CAMERA — DEC. 2025

Year-end activation around the connected doorbell and the bulb camera.

4 creators 853K+ followers reached 30K+ interactions 4 pieces of content
01 — Highlights

The highlights.

—The Ranger Dual outdoor camera carried by 5 creators: 775K+ impressions, 55K+ interactions.
—Christmas relaunch on the DB3 doorbell: 4 creators, 853K+ followers reached.
02 — Takeaways

What we take from it.

—In connected security, demonstration reassures: setup, night vision and alerts shown in real conditions answer the questions that come before the purchase.
—Family & home profiles make the topic concrete: credible, educational content that speaks to people equipping their homes.
Campaign videos

Creator content, in real conditions.

IMOU creator campaign
USE DEMONSTRATIONS

Setup, night vision and alerts: family & home creators show the IMOU cameras in their daily life.

Let's talk growth

Let's turn your visibility into measurable sales.

Request a call → ← All work
jaia

The Press Relations agency for consumer tech, home, sport & lifestyle brands, extended by Creator Marketing and affiliate marketing. Paris · Benelux · UK.

7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com

© 2026 JAIA Global · Paris · Europe · Legal noticeFROM VISIBILITY TO SALES.