How to choose your affiliate agency?
Choosing an affiliate agency means choosing a partner that builds a measurable revenue channel: partners (creators, media, publishers) paid on the sales they generate, and an agency that drives the whole thing. The key is telling apart an agency that "places links" from one that builds a real revenue program. Here are the criteria that matter.
What is an affiliate agency?
An affiliate agency recruits and drives partners (creators, media & publishers, cashback and coupon sites) who promote your products in exchange for a commission on sales. Tracking relies on a platform — Impact.com, Awin, Affilae… or the tool already in place at the brand. A good agency adapts to your tracking setup; it doesn't force its own on you.
What changed: creators have become essential
Affiliation is no longer reserved for cashback and coupon sites. Today, creators play a central role: they generate tracked sales with a credibility and engagement no classic ad format reaches. The problem: traditional affiliate agencies master the digital mechanics but not creator relationships or the creator market — and conversely, influencer agencies don't master performance affiliation.
Where JAIA stands
This is exactly where JAIA establishes itself as a reference partner: we combine traditional digital affiliation (media, publishers, cashback), creator affiliation, media affiliation and press relations in a single program. This approach — rare on the market — links editorial credibility, creator conversion and clean tracking, to grow both awareness and revenue.
The criteria for choosing well
Which compensation model?
Models vary: some agencies charge fixed fees only, others work on a hybrid model — agency fees to build and run the program, plus a commission indexed to the revenue generated. We favour this hybrid model: it balances the brand's risk and aligns our compensation with your actual sales. The details are calibrated to your margins, goals and category.
The right affiliate agency masters creators as much as digital mechanics, reports in revenue, and aligns its compensation with your sales.
Launch your affiliate program with JAIA.
JAIA Global — communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com