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Influence
PROJECT
Social Media
TYPE OF CLIENT
TIKTOK
CLIENT
BRIEF
The social media company TikTok wanted to promote its new TikTok Now application, which allows users to film themselves live, and generate downloads among its users via an influencer partnership.
WHAT WE DID
The TikTok video promoted the new TikTok Now application in a completely offbeat way, which ensured that the virality of the video was not held back by making it less commercial.
The video generated 1.9 million views and over 27,000 interactions.
Our agency selected a powerful TikTok Content Creator (with an average of 8 million views) to promote the application in a funny and engaging way. An original street interview concept was defined.
RESULTS
TIKTOK INFLUENCEUR CAMPAIGN
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