POCO TIKTOK MANAGEMENT
Content strategy, Video production and UGC, Community management, Influencer partnerships
PROJECT
Smartphone brand
TYPE OF CLIENT
POCO France - High-tech and gaming sectors
CLIENT
BRIEF
POCO wanted to launch their account on TikTok which constitutes an ultra-relevant channel to reach their target of young and hyper-connected gamers.
Our team has implemented a content strategy (gaming, humor, educational) that captures the attention of their target and helps promote the young spirit of the brand.
WHAT WE DID
We launched the POCO France TikTok account from 0 to around 30K subscribers in the space of 6 months with very low media buying budgets. The videos were produced both by our agency and content creators. Our team produced over 68 videos in total, generating over 90,000 engagements and 6.5 million views.
RESULTS
