Influence
PROJECT
A brand that markets mobile charging batteries
TYPE OF CLIENT
BLUETTI
CLIENT
BRIEF
Bluetti wanted to use three influencers to promote its AC200P and AC50S high-performance mobile batteries for relevant use, particularly in connection with travel. We had less than a month to manage the entire project.
We selected 3 YouTubers specialising in high-tech, travel (Van Life) and DIY, targeting an over-30s audience attracted by a nomadic lifestyle and energy independence, and set up relevant concepts to promote the battery.
WHAT WE DID
Through three YouTube videos, the influencers highlighted the versatility of the battery, including its compatibility with solar panels, using a variety of content including integration formats and dedicated YouTube videos. This choice enabled Bluetti to promote the ease of use and practicality of its products to a targeted and committed audience.
This content generated over €12,000 in sales, as well as 363,000 impressions and 16,000 interactions with the content.
RESULTS
BLUETTI AC200P CAMPAIGN
